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Speeches & Rhetoric

Sender , Receiver... What do you want to say to people? How would you like to say it?  Does the message get through? How is this received? What can I do to explain my message in more detail?-You can see that so many questions come to mind within seconds. We would like to put things in order here. How do we start? Right, usually first with term explanations.


Communicate orally. That's speaking. Yes / No ... There are differences between these two terms. 

Speak:This is a formal way of communication. A child learns to speak. Thus, this learns to deal with sounds and to use them.

Talk:This is about the content. An attempt is made to discuss something substantive. There are also various differences, such as a speech, greeting, discussion, etc. 

Definition von Reden
Definition von Erfolg


The concept of rhetoric is about the occupation of people and their rhetoric. Thattargethere it is not just something to say, but something to achieve. 

Appearance plays an extremely important role here.

Rhetoric is an art in itself. Good rhetoricians are people who appear very self-confident and can convince listeners with their speech. The audience likes to listen anddon't turn off. Nowadays, psychology plays an increasingly important role.

In order to give a good speech, the rhetoric must be analyzed. In addition, it must be known. Rhetoricians know how to get something across to their target audience in an exciting way. So let's look at some rhetoric terminology and models to get a clearer understanding of this area. 

Nonverbal Communication 

Nonverbal communication is aboutbody languageand theparalanguage(non-verbal means). Here we give you a few examples so that you can also imagine something. 

  • Voice:It's about speaking loudly and clearly. The monotony (one-sidedness) should be avoided, otherwise your audience is in danger of falling asleep. 

  • Breathing:Your body should be relaxed. The quickest way to do this is through breathing. There are all breathing exercises that can be done daily or before the lecture. 

  • Posture:This shows how to deal with the topic itself. Does the speaker know what he is talking about? Does he seem insecure with his overall picture? Have an upright position, open posture and stand on firm and secure ground. 

  • Gesture:What is said should be underlined by the gestures. There should be no exaggerations and the gestures should also come across as natural and not played. 

  • Interaction with listeners: You should always keep an eye on your audience. You should also pay attention to their reactions. Is the speaking rate still appropriate? Did everyone get it? Are there question marks over heads? 

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Five Stages of a Speech, How to Structure a Speech? 

The five stages are used to prepare a speech. To this day, it is very up-to-date. The base will remain as is. 

1. Inventory:

2. disposition:

3. Elocution:

4. Memory:

5. Action:

In the beginning, it is clearly about obtaining the information. The W - questions can be asked in order to encompass the topic even more. Source research is also included.​

​The content should be appropriately structured. The good old and well-known common thread is a keyword here. The question is how to get your ideas across. 

This is a very detailed step. The speech is prepared, together with the presentation. The target group should be taken into account. Who am I speaking to? May or must I include technical terms? 

One should be familiar with his speech. Aus  for this reason you should memorize them. You should also know which slide comes when and how.  Know his presentation. 

The final step is to practice your presentation. Apply what you have learned and be able to explain it. Be the "expert" on the subject. A very important point here is to pay attention to body language. 

How do I convey my goal of the speech?

In ancient rhetoric, a distinction is made between 3 known ways of structuring a lecture. According to Marcus Tullius Cicero, these are: 


This approach is aboutto pass on information. So you simply pass on the knowledge you have here. The lecture is based on a factual level. Emotions play less or no role at all. The knowledge shoulddeepenedandupdatedwill.


The main goal is to get someoneinspire. Certain people shouldmotivatedandconvincedwill.emotionalityplays a very big role. This can be the key to motivating someone. Thus, the end of the lecture should stimulate motivation and not bore the audience. 


Do you want the audience to laugh? Then we are exactly right here with this approach. It's about entertaining the audience. It can also be easily played with emotions. Aa little hint, pay attention to your listeners, how they react. Laugh, smile or sit  bored in front of you?

Five little tips for a more professional speech

No monotony, bring humor to your presentation

Structure your speech

Go through the introduction thoroughly and place value on it

Interact with the audience, maintain eye contact

Know your topic and your presentation at the same time (practice, practice, practice)

Famous speakers

Steve Jobs

Charles de Gaulle

Napoleon Bonaparte

Angela Merkel

Nelson Mandela

John F. Kennedy

Konrad Adenauer

Barack Obama 

Winston Chuichill

Martin Luther King


Of course we can say why some speeches were or are so incredibly good. Despite everything, we want you to deal with it yourself. So you can find out for yourself what your own style is. Pick a person and deal with them and their speaking style. 

Have fun and good luck!

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Would you like to delve further into the topic of speeches and rhetoric?

We have specially selected a suitable course for you, which goes deeper into the topic. enjoy looking at him Remember, looking and asking doesn't cost anything. 

We hope you could  relax for a few minutes andhad  Fun reading this little article.

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